The Green Patch Community Garden

The Green Patch is a community project nestled in the heart of England. They needed a website that captured the feeling of being down at the patch.

The Challenge

Groundwork Northamptonshire needed a new branding for the Green Patch that communicated the unique and friendly atmosphere of being down at the patch that could work across mediums for sales points along with all print and digital media. This inclded desing of a new website, print media design and the development of materials for sales points.

The Approach

We aspired to provide a unique design that could be used across digital and print media and captured the feeling of community and the environment that the Green Patch embodies. Inspired by the Green Patch's very active Facebook presence, we used polaroids to convey the daily life of the garden and provide an instant interactive gallery. Whilst it's an complex website in a modern content management system, we gave it a very simple feeling making it very accessible to new visitors — just like it is down at the patch.