Find your JAM
As part of Groundwork Northamptonshire, the JAM team has been successfully providing youth services for many years. Working with Groundwork we developed a new brand identity and new digital presence.
The Challenge
Develop a visual identity that would appeal to young people and have an urban feel. Branding needed to run across several media and product types. Design and develop and website with an easy to use content management system and website analytics.

The Approach
We steered away from standard youth project design styles (which seem to actually be designed for adults and sponsors) and focus on what young people want to get out of activities they engage in. We created a youthful, visually vibrant, and relaxed style with accompanying logo. Added resource and blog pages, with social media links front and centre to allow Groundwork to create ongoing engagement with their audience and attendees.
Digital design and build, brand identity, CMS integration, Analytics, Web hosting and deployment